MARKETING TECH CHALLENGES

Navigating the ever-evolving realm of Marketing Tech unveils a landscape where innovation is the currency and adaptability is the key to success. In an era characterized by digital transformation and rapid technological advancements, the intersection of marketing and technology has given rise to a dynamic terrain that continually reshapes how businesses connect with their audience. Marketing tech, a convergence of creativity and data-driven precision, serves as the catalyst for modern marketing strategies. From optimizing media spends and leveraging artificial intelligence for creative impact to harnessing the power of first-party data for personalized campaigns, Marketing Tech is the driving force behind the seamless integration of technology into every facet of the marketing ecosystem. Join us as we explore the frontiers of Marketing Technology, navigating through challenges and seizing opportunities to redefine the future of marketing in an increasingly digital and interconnected world.

CHALLENGES IN NEED OF SOLUTIONS

  • Media Optimization & analytics

    Tools or service providers that can help PepsiCo optimize media spends, drive more efficient use of programmatic media, analyze media spend data or enhance live tracking of media investments across channels TV, Digital & OOH.

  • Creative & Content

    Leveraging Technology to enhance our abilities to drive creative impact, deliver more efficient campaigns, utilize AI to drive more effective content or optimize on costs of production & Content Creation. Content Creator management tools that would drive effective partnerships with influencers.

  • First Party Data

    Tools & services providing offerings to enhance 1P data acquisition & activation capabilities. This category also includes tools to help drive our personalization at scale efforts i.e Dynamic Creative Optimization.